Today the role of the internet is very different from many years ago. Then companies didn't spend a lot of time online, but today, engaging the customers and attracting them with powerful marketing is the most important thing they are all doing. Therefore, it is clear that reputation has a major role in this whole process of brand building. Let’s see few of the many keys for building your brand and taking care for the so important reputation.
• Be social- You need to present yourself to people and you must do that in the most positive aspect. Using the social medias, you will be closer to your customers, they can ask you questions, share their opinion and you will be there to see them. Even if some of them may react negatively on your products, you can act fast and show that you care. The most important- you will have a bigger online presence.
• Use SEO- SEO optimization is probably the most important tool for building a strong brand. Using keywords, you can link everything to your main website and present your brand in the right light.
Lately, we can read a lot about doxing- a trend for blackmailing and stealing information from individuals, and later using them for destroying companies’ reputation. Therefore, the individual protection as well is so important, since destroyed reputation on some of the major people of the companies, such as CEO, will for sure destroy company’s reputation.
It is clear that reputation management has an enormous impact on companies’ revenues. Even executives are still not paying huge attention to this after the damage is done, it is so hard, and sometimes impossible to clear up destroyed reputation. It will be a shame to leave everything you were building over the years on accidence, so if you still haven’t undertaken appropriate actions, do it and save your brand!
• Be social- You need to present yourself to people and you must do that in the most positive aspect. Using the social medias, you will be closer to your customers, they can ask you questions, share their opinion and you will be there to see them. Even if some of them may react negatively on your products, you can act fast and show that you care. The most important- you will have a bigger online presence.
• Use SEO- SEO optimization is probably the most important tool for building a strong brand. Using keywords, you can link everything to your main website and present your brand in the right light.
Lately, we can read a lot about doxing- a trend for blackmailing and stealing information from individuals, and later using them for destroying companies’ reputation. Therefore, the individual protection as well is so important, since destroyed reputation on some of the major people of the companies, such as CEO, will for sure destroy company’s reputation.
It is clear that reputation management has an enormous impact on companies’ revenues. Even executives are still not paying huge attention to this after the damage is done, it is so hard, and sometimes impossible to clear up destroyed reputation. It will be a shame to leave everything you were building over the years on accidence, so if you still haven’t undertaken appropriate actions, do it and save your brand!
