Thursday, December 22, 2016

How IT risks impact customer satisfaction and brand reputation?

It can be a debatable issue considering the current scenario in the virtual industry as more and more incidents erupt indicating the data hacks and use of the same in a number of ways. The conundrum is that it has become extremely difficult to decide

* What Companies Promote to their customers? And

* How much loyal the customers can be to such promotional campaigns?

* How long would the same customers stay connected with their products or services?

In today's neck to neck competition, it becomes sometimes inevitable for the companies, even for the big corporate giants, to go for aggressive marketing for which they need the data of the customers at large using similar products or services.

On the other hand, to get the data of an end-user has become an easy job which is widely used to promote the brands. This ultimately results in badly planned and chaotic marketing campaign as it sometimes takes a gray shade when it is in the wrong or immature hands. One's virtual presence on any of the social media makes you omnipresent stuffing your mailbox with a number of unwanted emails and promotional offers. This is not applicable only to the customers but also to the corporate too. Their virtual presence and promotion are done at the stack of their privacy.


The ultimate impact of such unplanned virtual marketing campaign leads you nowhere, especially you are targeting a mass audience. Most of the messages are discarded even before their complete details are read or gone through. Hence, once can hardly imagine about the Big Word 'Satisfaction' or 'Loyalty' in respect of your targeted customers. Well, among all these hubbubs, the only solution one is left with is to have a concrete solution for the information security against the IT risks. There have been a number of companies like CR Group (CyberRoot Group) offering cutting edge solutions for Information Security & Brand Reputation Management. It lets your system function harmoniously to deal with customers.