How IT risks impact customer satisfaction and brand reputation?

It can be a debatable issue considering the current scenario in the virtual industry as more and more incidents erupt indicating the data hacks and use of the same in a number of ways. The conundrum is that it has become extremely difficult to decide

* What Companies Promote to their customers? And

* How much loyal the customers can be to such promotional campaigns?

* How long would the same customers stay connected with their products or services?

In today's neck to neck competition, it becomes sometimes inevitable for the companies, even for the big corporate giants, to go for aggressive marketing for which they need the data of the customers at large using similar products or services.

On the other hand, to get the data of an end-user has become an easy job which is widely used to promote the brands. This ultimately results in badly planned and chaotic marketing campaign as it sometimes takes a gray shade when it is in the wrong or immature hands. One's virtual presence on any of the social media makes you omnipresent stuffing your mailbox with a number of unwanted emails and promotional offers. This is not applicable only to the customers but also to the corporate too. Their virtual presence and promotion are done at the stack of their privacy.


The ultimate impact of such unplanned virtual marketing campaign leads you nowhere, especially you are targeting a mass audience. Most of the messages are discarded even before their complete details are read or gone through. Hence, once can hardly imagine about the Big Word 'Satisfaction' or 'Loyalty' in respect of your targeted customers. Well, among all these hubbubs, the only solution one is left with is to have a concrete solution for the information security against the IT risks. There have been a number of companies like CR Group (CyberRoot Group) offering cutting edge solutions for Information Security & Brand Reputation Management. It lets your system function harmoniously to deal with customers. 

Secrets of Online Reputation Management

As the technology improves, the need of information security specialist is growing day by day. People are becoming aware of the need of online reputation management and the fight between the companies that work in this niche is producing new and improved techniques for improving the online reputation. Simple techniques can help to protect your online reputation.

1. As mentioned before, being aware of everything will help to react on time and keep the reputation positive. People will mention you in comments, blogs, product reviews on social media networks, and you need to track them all so if there is something that will negatively affect your reputation, and you can act on time.

2. Being active online with commenting on blogs or forums that are niche related will lead more back links and will make your online presence appealing. It makes your reputation more stable and trustful. Also, you can read more and stumble over some comments that are addressed to your brand.

3. Whatever you sell products, services or just have regular readers to your blog, it is the same thing. Being close to your audience will help you to hear them and solve their problems and therefore, protect yourself from negative reviews. Satisfied followers are happy followers who won't make anything on purpose to destroy your reputation, but to make it even stronger.

4. It is expected that once in a while you'll see something you won't like so much. In these cases, it is important to take some time and think well before you reply. Your answer needs to be polite and to correspond with the company's/brand already build reputation. You should come up with something that will convince the people that they said something bad and wrong.

5. Even there are many online tools for monitoring and caring for reputation, still, they don't provide in-depth analyses that can prevent an unwanted situation. Companies like CR Group (CyberRoot Group) are companies where a specialized team works on different niches, all together to deliver a complete service to you. Investigations, different strategies, and planning are included in each operation and the risk of an impaired reputation is minimized.

Whatever the techniques implemented for online reputation, the key is to get the most of them and have a perfect, positive reputation in the online world.

Data Security Threats - CR Group (CyberRoot Group)

Now a day, the internal attacks are the biggest threats companies have. Employees, especially the ones that work in the IT have a knowledge and also access to the networks and data strategies, and therefore, can make serious damages. 

The first step each company should do is to identify all the privileged accounts and determine which one of them are not in use anymore (due to some employee is no longer part of the company). Also, it is needed to control and monitor all the other privileged credentials and therefore, create alerts that can allow fast response in a case of malicious activity.

Employees use mobile devices to share data and company's important information. Actually, the data that are collected from many investigations are made through mobile devices. This is not a small number and for sure should not be underestimated the importance. 

The solution here lays on the policy they have regarding the better education of employees on device expectation and monitor what they are downloading to company's devices. The monitoring will provide effectiveness and quick response in vulnerable cases. 

International Information Security Standards

There are internationally approved practices and standards for information security. Probably the most used and known are the ISO standards, i.e. ISO/IEC 27000 security standard. The ISO 27000 is a family of standards, specially made to help companies and organizations to keep their information assets secure. With their usage, is secured the assets such as intellectual property, financial information, top-secret information as well as personal information. The most used of all of them is the ISO/IEC 27001, who provides requirements for ISMS (information security management system).

The most competitive information security standard on the international level is the ISF standard, a standard that becomes even more popular than the ISO standards we all know. It is the most comprehensive information security standard and it covers a whole spectrum of security arrangements that every business should make in order to keep the risks in association with information systems, with clear statements and acceptable limits.

Information Security Awareness

Information is one of the most valuable things today. Yes, that's right, stealing information from highly skilled hackers today is not something that is rare.

Therefore, information security is something on what everybody needs to pay attention and protect their self before they become a target for someone on the black market. Companies firstly need to be aware of the threats that are facing and consequences of the possible attacks. The attackers can use personal information to steal confidential data of a company or a person.

Companies as CR Group (CyberRoot Group), are specially created for information security. They understand the clients needs and perform depth analyses on their needs so they can provide complete service.

As the studies have shown, very often, the biggest threats come within the company. The attacks that are coming from the inside are probably the most dangerous ones. The employees are aware of all the information that is flowing through the company (maybe not all at all, but mostly), or can easily come to them, and know of their importance so can decide to use them.

However, even the information stealing can be something made with purpose, very often the lack of security is what makes companies vulnerable. A huge number of employees in companies can give information that is important or can make the path of the hackers easier without even being aware of that. It is done by visiting websites that are a virus or malware infected, giving sensitive information over the phone, answering to infected, phishing e-mails or by putting information log into unsecured places. The biggest problem here is that they're not informed and by accident can make remarkable damage.

So it’s better to pay some company as CR Group (CyberRoot Group) to take care of your online security and you'll never have any security problem.

The Most Effective Way Of Controlling The Search Result

Today, the most effective way of controlling the search result is by creating a fresh and user friendly content. You can use many ways that can help you to get rid of all the negative slanders that will negatively affect your business.

1. CONTENT

Publishing new, fresh content can help the negative reviews or comments to disappear, or at least the search engines will show them lower in the results. That is such an important thing, especially when you have a good reputation and all of a sudden, some disappointed customer decides to express his opinion, no matter is the right or not.

2. KEYWORDS

Keywords are using most for searching some content on the searching engines. So, use your creativity and pay attention to add a keyword that will help gaining the positive reputation, suppressing that negative slander that someone put on your website.

3. SOCIAL MEDIA

Creating a great content along with being active on social media is a winning combination that will help be always on the top of the search results. Being active on LinkedIn, Facebook, Google+, MySpace, Pinterest, Blogger, Reddit and similar social media pages, will help constantly to appear high in the searching results. The only thing you should not forget is to make your profiles public, along with all the content for who you are sure that will not deliver negative comments.

4. LINKS

To make your site rank better and with that to hide the negative slander left on some of the content, make sure you link to your sites. This way Google use to determine your site's rank, analyzing how many times the other sites will link to it. When your site is high ranked, the positive content will appear on the first pages on the search engines, making your site attractive.

If you are not specialties in this field, then let the specialties do this for you. Many companies are working in this field, such as CR Group, an online reputation protection company.

Remove Negative Reviews | CR Group

Of course, care is most important because the likelihood of jeopardizing the reputation is greater because of the size of the market in which we operate. So, you can use many ways that can help you to get you back on track again. Some are given below:-

The first thing with which you will start your reputation management campaign should be content, a lot of new, SEO optimized content that will always be among the first results Google or any other search engine will give, expelling those who do not want to be seen .

Of course, I am not just saying about the negative reviews that sometimes some unsatisfied customer can write, but also about the positive one. It is important to answer to this one as well because you are showing to your customers that you care for them as your customers. A tool that will help you with this for sure is Google Alerts.

Everything is online, sale; marketing and people are making investigation about the things they intend to buy over there. Being active on social media will cause to be noticed online.

Keep private things about yourself, but let it be really for yourself. A private affair of employees, managers and anyone who is part of the company is a serious threat to the reputation that the company builds. Everyone often mention how we need to watch what we are publishing on social media networks because although there are protection measures, they are constantly changing and that is reason enough to think twice before you post something they regret. Precisely, for this reason, any individual should take care of his personal reputation, thus contributing to preserving and reputation of the firm they work for.

Top Secrets to Manage Your Online Reputation

The importance of online reputation management is such an important thing for any business. Having in mind that there are many years needed for building the business and his positive reputation, all the managers are trying to do their best and to maintain the success. But sometimes it is impossible to stop the negative comments coming from some customers.

If you are running a website for your company, the best thing you can do to improve your online reputation is to be up to date with everything.  If you regularly track the comments given by your customers, you can on time and easily correct any problem that may come up. You can use Google alerts, which is a very useful tool, who will send an alert always when your business name is mentioned on the internet.

The online reputation can be disfigured with just a few complaints. This is something that you should not allow. The quick respond is a signal to the potential customers that you care about them and you will do anything to change their negative experience, no matter it is your or their fault.

Be honest with yourself and if you cannot handle this online reputation management thing, pay someone who can. Many companies are having a team of professionals who are specialized in this niche and who will take all actions to keep your website clean and updated with quality content. CR Group is one of them, who can offer this and many other services for individual protection, small business protection as well as enterprise protection. As well, this company will offer professional advisor who will create a personal solution for your website to stay highly rated and with positive reputation always.

There are also many other ways you can use for managing your reputation online. Take advantage of SEO, link building and many others that will help you maintain your reputation online. Try to get in contact with highly ranked sites and connect with them, this will certainly improve your ranking, which means your reputation will be excellent.

Read Here Essential Fundamentals of Data Privacy

Information security actually refers to the protection of information from any unauthorized access, alteration or at worst and abuse.

Information security is something that should be investigated at the level of the whole organization. The investigation should be made regarding the structure of the company and the links between different departments and employees with regard to movements that are done through the web and information security and in this regard. Many feel that information security is an IT job for what is so important to spend time. But, this is not true. Information security today has become an important business issue that is necessary to devote time to allocate funds for professional service. Self-protection is the use of information because the slightest disruption to your security can be essential for the organization, especially if the business environment in which you work is influenced by constant threats.

Whichever way you choose to protect information that is of great importance to you as a person or about the company, in which you work, make sure that confidentiality will be of the highest level.

CR Group (CyberRoot Group) is a company whose specialty is the information security beside the other services such as risk management, reputation management along with individual protection of the reputation and other, where all the employees are experts in their fields.  The services that the company offers in terms of protection of information, you can expect complete confidentiality and integrity of information that we have, whether it is print or electronic data.

Learn How to Use Risk Management and Protect Yourself From Unexpected Situations

Risk management is an area that helps to coordinate risk, predict risk, and avoid situations that could lead to a situation to have lost.

To manage risks within your company, the first thing you should do is to learn about risk management and the way he works. The risk is actually a likely contingency occur. Several factors are important to emphasize here that is the event itself, that is what can happen, the probability of the risk event occurs, the impact or how much damage it would do if they occur, decrease/increase and mitigation of damages and, of course, the exposure to risk.

In the daily operation of companies, especially when dealing with projects, what you should always pay attention is planning with include of the risk. This work certainly requires making many documents, reports by various departments of the organization, through which is easier to determine all risk situations. What we must remember is that all this must be part of the documentation of the risk management plan, since it is easier to track and predict when, what to expect.

Various methods can be used to analyze risk in different situations and to determine the impact that would have. Qualitative and quantitative analysis are the two most popular methods that provide to find out the result, the cost of the risk event, and the time of the potential impact.

The next step in the planning process and risk management is a grouping of risks. It is necessary to determine which risk in which group you set and then characterize them as positive or negative. Next, find ways to minimize the impact of risks that could negatively affect your project or your company, and maximize the one that will have a positive outcome.

One person alone cannot submit the integrity of the process of risk management. So organize your team together and give ideas on how more effectively to manage risk. Sure, it is good to share responsibilities and each member of the team to have a separate area where you keep an eye in order to avoid an unexpected situation.

Power of Defamation In Cyber World - CR Group

Internet is a broad term, it is clear that there could be various ways through which you can do online defamation. Let's look at a few of them below.

E-mail messages one-on -one

Email today has become the most widely used as a tool for marketing, communication and defamation over the Internet. Comparing this method with conventional written correspondence, it is a lot easier, faster and easier way of communication, which can compare with oral communication. When it comes to defamation, it is quite useful because it is difficult to know the true sender of the negative comments and slander, and if we know, many countries do not accept this type of extortion evidence, which could be used in criminal proceedings.

Mailing lists

The problem with these lists is that they often are created to provide information to a specific group of professionals in the field of information. If a member leaves the answer in a comment to the sender of the email message, the reply is not sent only to him but also to all other members on the list. Here the problem may occur if any threats are directed or find important information that can later be the means by which you are doing blackmail the company that information, or simply to disturb their reputation.

Forums

Discussion forums, which are comprised of reviews of their customers are a problem area through which very easily and spread information. This information access millions of users, so that the spread of slander and negative information spread rapidly like a virus. Certainly, companies that care about the reputation management can easily remove negative links and to take measures to protect your brand.

Newsgroups

These groups can be said are the most problematic aspect of libel unlike the other forms, because they are identified with the traditional Internet culture. Until recently, many individuals such as academics, outstanding students, computer scientists, have used the Internet for non-commercial purposes. Using his right to free speech, they managed to initiate a strong sentiment toward liberalism, anarchy and freedom of speech, as well as strong opposition to corporate and governmental powers. Cruelty and bad thoughts directed towards this largely supported the strong and created a slur that is hurting many, especially companies that use the internet for commercial purposes.

Are You Worry About Reputation Management - CR Group

Today the role of the internet is very different from many years ago. Then companies didn't spend a lot of time online, but today, engaging the customers and attracting them with powerful marketing is the most important thing they are all doing.  Therefore, it is clear that reputation has a major role in this whole process of brand building. Let’s see few of the many keys for building your brand and taking care for the so important reputation.

• Be social- You need to present yourself to people and you must do that in the most positive aspect. Using the social medias, you will be closer to your customers, they can ask you questions, share their opinion and you will be there to see them. Even if some of them may react negatively on your products, you can act fast and show that you care. The most important- you will have a bigger online presence.

• Use SEO- SEO optimization is probably the most important tool for building a strong brand. Using keywords, you can link everything to your main website and present your brand in the right light.

Lately, we can read a lot about doxing- a trend for blackmailing and stealing information from individuals, and later using them for destroying companies’ reputation. Therefore, the individual protection as well is so important, since destroyed reputation on some of the major people of the companies, such as CEO, will for sure destroy company’s reputation.

It is clear that reputation management has an enormous impact on companies’ revenues. Even executives are still not paying huge attention to this after the damage is done, it is so hard, and sometimes impossible to clear up destroyed reputation. It will be a shame to leave everything you were building over the years on accidence, so if you still haven’t undertaken appropriate actions, do it and save your brand!

Use information security to make your business better

Information today is considered as one of the most valuable things for every organization. Today’s hackers use different methods to reach the desired information, so you better take care and individual care to not become a step in the violation of the company's system. Many people are trying to destroy the reputation of somebody for different reasons, so there comes the need to include reputation management as a part of the organization, so you can be a little more secure. As the information security plays a very important role in the protection of the assets of some company, every organization needs to take care for this important segment. Even there cannot be some specific formula that can guarantee a hundred percent security; there is a benchmark set of standards that are created to make sure companies have an adequate security level, with efficient use of resourses.  Some of the most common and used standards for information security are:

•    The ISO standards- a group of standards where belongs ISO/IEC 27002:2005, ISO/IEC 27001:2005, ISO/IEC 15408 (Evaluation Criteria for IT Security, ISO/IEC 13335 (IT Security Management). All of them have a specific function that pays attention to different segments, in order to satisfy everybody’s needs.

COBIT- of the Control Objectives for Information and related Technology, which is a control frame work. He links all initiatives from IT to the companies’ business requirements. As well, these security standards organize the IT activities into a widely accepted process model and identify the major IT resources. This set of standards is adapted for both small and large organization and lately is one of the most used on the international level. 

•    ITIL- The information Technology Infrastructure Library, of better known as ISO/IEK 20000 series, actually is a collection of the best practices in IT service management, which puts his focus onto the IT service processes and always puts users’ needs on the center.